You may have heard it before, but it’s worth repeating:
FIRST IMPRESSIONS ARE MADE IN 1/10TH OF A SECOND.
When someone first meets you, they (subconsciously) ask themselves:
"Do I like this person? Do I trust him? Is he successful? Smart? Is he worth my time?"
They make assumptions the moment you enter the room, way before you even get to introduce yourself!
Here's a simple, split-second test:
Let's say you're visiting a surgeon for a consultation and you've never met him before.
He walks in, and before even shaking his hand, you casually observe what he's wearing.
Would you trust him more if he were dressed like the man on the left or the right?
He could be the smartest surgeon in the world, but if he came to your consultation dressed in a T-shirt and jeans like the guy on the right, you would pause and think twice about him, his skills, his expertise... and I wouldn't blame you.
Of course, there isn't anything wrong with jeans and a tee, but as humans, we have certain expectations about what our doctors look like and how they present themselves.
And this bias, these expectations... they don't just apply to doctors.
They apply to each and every one of us!
We can't help but judge a book by its cover. It's human nature and built into our DNA!
In fact, it's so ingrained in us, we make decisions about people, based on their looks, within fractions of a second.
How you dress says a lot about you. And if you want to convey a certain power, authority, and expertise, you should dress the part.
So how can you make sure your appearance says only positive things about you?
How can you dress sharp every day without feeling out of place, wasting time figuring things out, or throwing away thousands of bucks on clothes that aren’t right for you?